Interest.com.au
As at March 24, 2025
The objective:
To deliver a similar reader experience and content in Australia, entirely Australian focused. (A reader shouldn’t be able to tell it is New Zealand produced, except from the About Us resource.)
The content will be “news” and “interest rate comparison” pages, plus selected charts and calculators.
The Home Page should look very similar in layout, with 15 current stories exposed at any one time.
| testing | n1 | n2 | n3 |
|---|---|---|---|
| more | 1 | 2 | 3 |
| hello | 0.3 | 0.4 | 5 |
The initial MENU will be
| <60% | | <60% | ||||||
| 60% | ≤70% | | 60-70% | |||||
| 70% | ≤80% | | 70-80% | |||||
| 80% | ≤90% | | 80-90% | |||||
| 90% | ≤95% | | 90-95% | |||||
| 95% | plus | | 95% plus | |||||
- HOME
- NEWS
- BORROWING – initially only home loan rates
- SAVING – initially selected bank TD and savings account rate
- CURRENCIES – but not the ‘live’ by-bank scraped BUY/SELL rates. That can be later
- BUSINESS
- PUBLIC POLICY
- BANKING
- CHARTS (with a quite limited initial selection)
- CALCULATORS (just two to start) [GET RATES would be nice but can be added later]
- potentially TECHNOLOGY, repurposing suitable stories that run on NZ
PROPERTY will be required at some point, but not until we have the capacity for a journalist
But not necessarily in that exact order.
Content will initially be developed by mining interesting stuff from …
- Bank interest rate changes (the core initial content)
- ABS statistical releases
- RBA data and other releases
- ACCC releases
- APRA news
- ASIC news
- AUSTRAC news
- AU Treasury releases
- Possibly ASX releases about banks
The key data we will initially collect are
- Bank mortgage rates
- Bank term deposit rates
- Bank savings rates
- Later we will add …
- Credit card rates
- Personal loan rates
- Car loan rates
- Currency rates (live like NZ) (from XE?) Can this be a resource seen on mobile?
- APRA & RBA data series to track in charts
The initial calculators we will have are
- Mortgage (in NZ one)
- Term deposit calculator (like the NZ one, but without the PIE features)
Comments should be enabled for all registered users initially (no PP credential requirements)
MONETISATION
- Press Patron with the key benefit being Ad-Free
- GoogleAdManager
- AdX / AdSense
- Publift integration
- Featured Rate blocks, with scheduler (this won’t be required at launch)
We won’t start with eDM newsletters.
Initial resources to be built
- T&Cs
- Privacy policy
- About Us
- Advertise
- “live” currency rates [bloc] from XE
There will be some FAQ-type resource pages that can easily be repurposed from BZ to AU, like the currency ones
The target launch date is Saturday, June 28 on a [very] soft, unannounced basis.
How feasible would Saturday, May 31 be ?
An early week of news story content could be … (15, or three per day)
A bank home loan rate change story (1)
A term deposit rate review story (1)
Two ABS release stories (2)
an APRA data story (1)
the daily Breakfast Briefing, repurposed for an AU audience (6)
a couple from RBA/ACCC/AUSTRAC/AU Treasury (2)
a credit rating story (1)
an AU Treasury bond tender story (1)
maybe a repurposed Ross Still column (1)