Interest.com.au offers access to a broad readership of Australians who are looking to make both major and routine financial decisions.
The purpose of interest.com.au is to explain the Australian economy to Australians. This involves both international and local influences. It is a wide brief that has attracted a wide audience.
We are free to all readers.
Readership:
Demographics:
Readers are split 45:55 female:male with a male skew.
Reader age mirrors life-cycle financial decision making.
Average Household Income: $189,000
- High Socio-Economic Status
- Discretionary Spenders
- 70% have a university degree/diploma
- Professional / White Collar
- Decision Makers
Many other online services refer to pages on www.interest.com.au Approximately 50%+ of all traffic comes directly, 30% via referrals from search engines (mainly Google), and 20% from direct references from other websites. Average time-on-site usually runs between 3:50 and 4:00 minutes.
Devices:
About 55% of the content accessed is via a mobile phone, 40% via a desktop device, and 5% via a tablet.
Opportunities:
You can access this audience with your message in a number of ways.
1. Banner display advertising
We support most common ad sizes.
Banner campaigns are sold on a CPM (cost per thousand ad impressions) basis. There is a minimum requirement of 50,000 ad impressions per week.
We only offer ROS (run of site) placement. You cannot buy placement on specific sections.
We do not offer site skins. But we do offer Site and Home Page takeovers.
- Why book with us direct?
Booking direct with a publisher committed to quality content is a 'brand safety' protector. The world is full of 'Made for Advertising' sites which become a major risk for using programmatic channels. And AI is only going to make that worse. No-one wants to waste ad spend, but the risks of that have never been greater. Booking direct for an audience you know is trustworthy is the only way to go - even if your ad agency recoils at the supposed 'inefficiency' (for them). You may pay more on a CPM basis than via programmatic channels, but you will actually get your message in front of the audience you want. Then you get a genuine ROI.
If you are curious about programmatic advertising options, you might find this an eye-opener. Much better to advertise direct with us.
You must meet the advertising standards set by the Australian Securities & Investments Commission (ASIC) for all banners that invite prospects to invest. Check with ASIC for full updated details, and see this.
2. Takeovers
Either a home page takeover or a full site takeover, where all display positions are purchased, are available on a per-day basis
3. Hotlinks
Our rate tables can take a logo on any listing. This enables readers to connect directly to an institution's website. With this feature enables, you also get
- hover text (optional)
- url link to the rate numbers in that listing
- hover text for the rate number (optional)
- the logo and links flow through to eDMs
- the logo and links flow through to a table we embed in a news story
4. Featured Rate blocks
Up to two special ad blocks are available at the top of any rate table page.
These blocks are a special size, and must feature a rate.
On the home page, a listing in the RH sidebar table is available.
5. Sponsored Articles
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7. Sponsorships
Contact us for more information.
8. Data
In addition, we sell interest rate data. We have our own proprietary data sets, and we can supply data in a convenient form for many other series to save you the work of collating it and keeping it up to date.
We also license feeds of our original news articles.
Contact us:
For more information about how you can advertise on interest.co.nz please contact
David Chaston
Publisher
interest.com.au
+64 9 360 9670
+64 21 997 311
david.chaston@interest.com.au
- Orders must be received in writing, authorised on your official documents.
- All orders will be actioned only when pre-paid.
- The minimum period for Hotlinks is three months.
- All logos or buttons provided must be scalable to the site/page space available, and be in a format we can handle.
- Service will cease strictly at the end of the purchased period.
- If you are a financial institution, you must have documented directors approval meeting ASIC guidelines for all creatives, in advance. We cannot give you advice on this.
- GST is additional.
Billing is strictly in advance. All production costs are for the advertisers account. Links from all banners can be either to your site, or your email.